New Retail in Action Issue 13: Tencent-led group to invest in Wanda Commercial

A Tencent-led investor group, including JD.com and Suning, invested 34 billion yuan in Wanda Commercial to build a "new consumption" model. The partnership aims to digitize Wanda’s massive offline commercial assets by integrating Tencent’s social data and social resources. Key goals include enhancing Wanda's Feifan app and creating a seamless online-offline ecosystem to compete in the New Retail era. This deal highlights the accelerating consolidation and competition between major internet giants in China’s physical retail space.