A Quick Take from Blue Book of China's Commercial Sector (2019-2020): Hypermarkets and supermarkets engage in multi-format operation

In todays’ new consumption era, increasing numbers of hypermarket and supermarket chain operators are adopting a multi-format approach to make shopping experiences more exciting. They are also incorporating more technological and experiential elements in-store to enhance experiences. This article illustrates some popular formats launched by supermarket and hypermarket operators, including small-format stores, big-box stores, community supermarkets, membership stores, and many other new retail formats.