Retail amid COVID-19: How department stores and shopping malls in China ramp up online

Retail & Business Models
Retail amid COVID-19: How department stores and shopping malls in China ramp up online

The impact of the epidemic on the real economy is obvious, and department stores and shopping malls, as physical-based retail models, bear the brunt. In the digital era, department stores and shopping malls have already prepared Plan B using tools such as mini-programs, live streaming, and WeChat groups.