The HKUST Li & Fung Supply Chain Institute and the Expert Committee of the China General Chamber of Commerce are pleased to present the 22nd edition of our annual Ten Highlights of China’s Commercial Sector report.
In 2025, China’s commercial sector is expected to continue growing, driven by increased domestic consumption and technological advancements. The government’s focus on creating a unified national market will further streamline the trade system and enhance market competitiveness. The service sector, particularly e-commerce and digital services, will continue to expand, fuelled by rising consumer expectations for convenience and experience. Additionally, sustainability will play a crucial role, as consumers increasingly demand eco-friendly products. The emerging rural markets will present new opportunities for businesses, while fierce competition will necessitate innovative strategies and effective localization to meet diverse consumer needs.
With input from more than 160 top-tier mainland experts, Ten Highlights once again identifies top trends of the past year and anticipates the developments that will shape China’s commercial landscape in 2025.