Blue Book of China's Commercial Sector (2021-22)

Published since 2009 and now in its eighth edition, the Blue Book tracks developments in China's commercial sector to provide insights and forecasts on the upcoming development trends of the commercial sector. It identifies major macro trends in China's commercial sector, calls for further developing the circulation sector and provides a comprehensive and authoritative account of the latest trends and issues. Sectors covered include retail and e-commerce, Internet finance, department store, convenience store, community group buying, duty-free shopping, logistics, catering, etc. Also included is a detailed analysis of China's consumer market and of the changing preferences and behaviours of Chinese consumers. The Blue Book is written in Chinese, a special English report series about the publication can be found here