Retail & Business Models
New Retail in Action Issue 10: Yonghui's latest developments in the New Retail era
Yonghui Superstores is aggressively transforming its mass-market supermarkets into digitalized, premium formats like Super Species. Super Species combines catering and fresh produce, emphasizing experiential retail and high-quality sourcing. Through the Yonghui Life app, the company enhances O2O capacity by offering 30-minute delivery within 3 km of its stores. Strategic partnerships with JD.com and Dairy Farm support its global supply chain, allowing Yonghui to maintain high margins in the competitive grocery sector.