New Retail in Action Issue 14: Alibaba invested to Easyhome

Alibaba Group invested 5.45 billion yuan for a 15% stake in Easyhome to accelerate digitalization in the home improvement market. The collaboration focuses on smart logistics through the Cainiao network and unified CRM systems to better handle large-size furniture. This partnership leverages Easyhome’s interior design platform to provide customers with enhanced O2O solutions for decoration and home furnishing. The deal underscores Alibaba's ambition to transform traditional, fragmented physical retail sectors through advanced analytics and online resources.