New Retail in Action Issue 2: Alibaba and Bailian Group Announced Strategic Partnership

Alibaba and Bailian Group formed a strategic partnership to explore new retail opportunities using big data. The collaboration focuses on integrating physical stores, merchandise, logistics, and payment tools to enhance customer experience. Areas of cooperation include joint store design, CRM integration, and supply chain resource sharing. Partnering with a state-owned leader in Shanghai provides Alibaba with deep consumer insights and a fast entry into the regional market.