Uncovering the emerging players in China's e-commerce - Issue 2 Luxury e-commerce platform - Secoo

In this issue, we discuss the business model and latest developments of Secoo – a leading O2O luxury fashion retailer in China and Asia selling luxury clothing, footwear, jewelry, watches, bags and accessories. Over the years, Secoo has successfully built an integrated O2O platform which consists of the online platform (website and mobile app) and offline experience centers, providing an ideal channel for luxury brands to reach out to Chinese consumers. The company was listed on the NASDAQ Stock Exchange in September 2017.