Chinese Consumers Series - Issue 2: A bird's eye view on China's consumer market - from past to present and into the future

China’s consumer market is entering a new chapter of development. In our Chinese Consumers Series Issue 1 "Understanding China’s new consuming class – the millennials", we identified the characteristics of China’s new consumer group and explored how they lead the change in the consumer market. In this article, we look at the evolution of China’s consumer market in the last two decades and discuss the trends that will influence the consumption landscape in the coming five years.