Uncovering the emerging players in China's e-commerce - Issue 7 Bilibili - A rising star in the video streaming market

While Douyin and Kuaishou are mostly mentioned when marketers talk about Chinese video-sharing platforms, Bilibili – another fast growing video sharing platform which is highly popular among China's Generation Z consumers – is often overlooked. This article looks into Bilibili's business model, with a focus on its e-commerce initiatives, and highlights the company's latest developments. It also includes a SWOT analysis of Bilibili.