New Retail in Action Issue 9: China’s e-commerce players go big in brick and mortar – JD Home

JD Home acts as an offline experiential hub for JD.com, focusing on 3C digital products and technology. These stores use facial recognition and big data to identify customer personas and provide personalized product recommendations. Customers can scan QR codes to order items for home delivery or buy on-site, bridging the gap between digital and physical shopping. By leveraging online data, JD Home optimizes its SKU mix to reflect the specific demand of the local community.