New Retail in Action Issue 16: Xiaomi, a unique new species

Xiaomi has evolved from a smartphone maker into a retail company driven by its "triathlon" model: hardware, internet services, and New Retail. Its strategy focus on satisfying 80% of the mass market with high-quality, well-designed products at honest prices. Mi Home flagship stores feature interactive "black technologies" and provide an experiential touchpoint for its loyal "Mi Fans." Xiaomi's multi-channel approach emphasizes high operational efficiency and seamless O2O integration via its mobile app and ecosystem of connected IoT devices.