Chinese Consumers Series - Issue 3: A glimpse of China's domestic tourism market - The new Chinese travelers drive new trends in domestic travel

Being one of the strategic pillars of the national economy and the six major consumption areas encouraged by the Chinese government, tourism has long been an important growth engine for China's economy. Domestic tourism is the biggest segment and key driver of China’s tourism industry, accounting for 97.4% of all tourism trips in 2016. The burgeoning domestic tourism has brought huge opportunities to the country.