New Retail in Action Issue 15: Alibaba Acquire Full Ownership of Ele.me

Alibaba full acquisition of Ele.me at a US$9.5 billion enterprise value significantly strengthens its local services ecosystem. Ele.me provides essential last-mile delivery infrastructure that supports Alibaba's multi-format New Retail initiatives like Hema Xiansheng. The deal integrates Ele.me with Koubei, allowing Alibaba to dominate the high-frequency O2O catering and delivery sectors. By leveraging user data, Alibaba aims to achieve a seamless "3-km ideal living circle" service for its millions of active users.