New Retail in Action Issue 18: Suning and RT-Mart form strategic cooperation

Suning and RT-Mart announced a strategic partnership to sell home electronics in nearly 400 RT-Mart stores nationwide via a concessionary model. This collaboration allows Suning to control sourcing and expand its market share in 3C products while RT-Mart benefits from improved electronics sales without managing inventory. Suning's broader strategy involves multiple formats like "Suning Xiaodian" and "Suning Biu" unmanned stores driven by facial recognition and big data. This partnership underscores the ongoing consolidation in China's retail market under the New Retail regime.