New Retail in Action Issue 8: Going fresh and experiential Part 3: RISO of Bailian Group

RISO is Bailian Group's "future store" concept, which merges high-end grocery shopping with art, books, and catering. About 50% of the store area is dedicated to dining and resting, providing an experiential lifestyle destination. Backed by Bailian's massive supply chain and a unified membership database, RISO offers seamless O2O services through its app. The store emphasizes a premium environment with self-composed background music and professional seafood preparation.