China’s catering industry has moved towards high-quality development and undergone rapid transformation and upgrading in recent years. Increasing numbers of catering enterprises have stepped up efforts to enhance product and services offerings, while adopting innovative business models in a bid to better satisfy consumers’ higher expectation and increasing demand for quality catering services. In particular, wider access to the Internet and state-of-the-art technologies enables catering enterprises to develop new services models that leverage resources from multiple channels, allowing customers to order online and pick up or enjoy their meals in-store. Manpower is replaced with smart technologies; this trend encourages the launch of smart and unmanned restaurants.
This article highlights four key facts/ trends shaping the development of China’s catering industry.