New Retail in Action Issue 11: Home Times - Alibaba's trial in the furniture market

Home Times is Alibaba’s O2O trial in the furniture sector, utilizing Tmall’s big data to curate SKUs based on local preferences. The store features AR technology that lets customers virtually visualize furniture in home settings, reducing the need for massive floor space. Customers can purchase on-site or scan codes for home delivery, creating a seamless omni-channel experience. This model serves as a physical touchpoint for online merchants to gain consumer trust through a touch-and-feel experience.